PANGEA3 LLC

Pangea3’s client is a large innovative Fortune 500 consumer electronics company. Considered to be a pioneer in its industry, it has a large and expanding patent portfolio. Over the past several years, Pangea3 has worked with attorneys and technologists at this company to help it stay at the top of its industry by providing a wide variety of Intellectual Property services including prior art searches, validity searches, patent landscapes, mapping patents against technology standards and business research utilizing a team of dedicated engineers and scientists.

Our consistently high quality work product, a client-dedicated team and significant cost savings has made Pangea3 the provider of choice for this client. Recently, a senior IP attorney at the client approached us with a strategic objective - expanding their patent portfolio through licensing and patent acquisition, specifically in the online consumer behavior domain. Pangea3 partnered with the client to identify and implement strategies for patent acquisition. Through the course of our conversations with the client, we determined that the best combination of Pangea3 services that would help it achieve its business objectives included patent bucketing, a patent validity search and business research.

Patent bucketing: Pangea3’s IP team performed analyses that were used to identify patents of value based on a preliminary list of patents and a multi-level taxonomy for categorizing the patents sent from the client. We performed an in-depth technical review of the patents and categorized each patent against the taxonomy. The client then mapped the resulting set against their existing patent portfolio and identified patents that would best enhance their patent holdings. Technology and business executives from the client’s team came up with a shortlist of patents to be licensed or acquired.

Validity analysis: For each identified patent, we performed a validity search. In our report, we identified the patent and non-patent references that revealed the subject matter closest to the patent of interest. We provided claim charts comparing each reference with the patent of interest. Our reports served a dual purpose by confirming the enforceability of each patent, by anticipating counter-arguments, and helping assess the true value offered by the patent.

Business research: Based on public records, we identified the owner of each patent. For each owner, we utilized public as well as subscription databases including USPTO databases, Nexis, Hoovers, and Google Finance to provide information on financial details, patent holdings, and litigation records. We also provided the contact information for the target’s legal team and senior management. The client received a detailed dossier on each company, prepared for senior client executives, and informed their ultimate decision making with respect to each identified patent.

Result: Outsourcing resource intensive portions of patent acquisition work to Pangea3 allowed the client to accelerate their patent acquisitions without increasing their budget. Our full-featured service offering distinguished us from other IP vendors who do not have the capabilities to perform the necessary services the client needed to achieve its business objective. As a result of Pangea3’s thorough analyses and research, our client is now actively engaged in acquiriring a portion of the identified patents.

About Pangea3’s IP Team

Pangea3’s Intellectual Property group provides patent and trademark services to some of the world’s leading international corporations and law firms. With over 60 engineers and scientists with domain expertise in electronics, telecommunications, computer software, mechanical engineering, biotechnology and pharmaceuticals the IP group is headed by Pangea3’s U.S. patent attorneys ensuring a US quality work product for every service.

Last week, a blog called Faaltumail published a completely false posting about Pangea3’s attrition rates. The posting was submitted by someone named “Sushant” and contained a quote from “Bipin Chauhan, an HR manager at Pangea3.” There is no such person at Pangea3, in any department, and the quote attributed to the fictional Bipin Chauhan is completely invented.

In fact, Pangea3 is proud of its voluntary attrition rate, which remains steady at about 15% annually. Like all employer-of-choice companies, we pride ourselves on having terrific employees and managers, challenging work, and an environment where merit and performance are the paths to success. Performance management is one of our key focus areas and our employees receive regular feedback, training and career development opportunities. Likewise, we believe that the best managers come from within the company, and our advancement system has contributed to our retention rates. A testimony to this fact is that a significant number of founding employees now hold key managerial positions within the organization and act as a role model for new employees. We are also proud of the fact that some employees who left the company to complete higher education or work with other organizations, have chosen to return to Pangea3 claiming that the work environment and quality of work at Pangea3 is the best in the LPO space.

That said, we’re troubled that someone is not only spreading lies about the attrition rates at Pangea3 and in the LPO industry in general (which has enviably high retention rates), but is clearly trying to scare the users of our services - our clients. Let’s be clear - the main focus of the LPO industry remains the delivery of world-class work product, safely and securely, at a significant savings for our clients. Our clients can rest safely knowing that attrition is NOT a problem, and that we and our peers in the LPO industry remain committed to delivery world-class work in the manner to which they have become accustomed.

David Perla, co-founder and co-CEO, Pangea3 LLC
Sanjay Kamlani, co-founder and co-CEO, Pangea3 LLC
Mohan Ayyangar, COO, Pangea3 LLC
Sampada Parulekar, Manager, Talent Management Group, Pangea3 LLC

On October 20, leading independent consultancy (and authors of the report “Legal Industry Outsourcing Trends 2008″) Prince OMC will be visiting Pangea3’s Mumbai (Leela) office with a delegation of representatives from leading U.S. and U.K. law firms and corporations.

This visit to Pangea3 is part of a weeklong executive study tour conducted by Prince OMC that is intended to provide executives from leading law firms and corporations with a detailed examination of India’s top tier outsourcing providers.

In its study tour materials, Prince OMC states that offshore sourcing is “[T]he most promising new opportunity in driving improved productivity in the legal services market.”

Pangea3 is honored to be included among the select few LPOs that Prince OMC has chosen to showcase on this visit. Please watch this space in the coming weeks for a recap of their visit.

David Perla recently co-authored an article with Peter Sloane, partner at Ostrolenk Faber LLP on trademarks and company names, which appears as the lead story on Entrepreneur.com. The article, What’s in a name? Everything, is a must read for all entrepreneurs facing the classic marketing dilemma of choosing the right company name.

The article explores some of the best approaches to choosing a Company name:

• Determining a name that differentiates your business from competitors
• Creating successful Company names
• How to trademark your Company name
• Common mistakes to be avoided

See this article on Entrepreneur.com.